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Click Fraud is Eating Your Ad Budget Away

Bots, fraudulent sites, and competitors may trigger fake clicks, but with the right protection, you can stop wasting ad spend and focus on real results that drive your campaigns forward.

Bot Traffic

Bots represent 47.5% of
global internet traffic.

Wasted Spend

Up to 42% of ad spend is lost to click fraud.

Fraud cost

Ad fraud cost is estimated to rise to $172 billion in 2028.

Google Ad Fraud Rate

17% of Google Ads traffic is fraudulent.

Estimate Your Savings With the Click Fraud Calculator

We tap into millions of data points from our customers and benchmark data to estimate how much your business could save by eliminating click fraud. Our analysis takes into account:

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FAQs

Below, we have compiled some frequent questions from clients regarding
the ClickGUARD Click Fraud Calculator and Click Fraud in general

Is Click Fraud Common?

Depending on the industry in question, click fraud ranges from common to extremely prevalent. Around 17% of Google Ad traffic is fraudulent and roughly 22% of ad expenditure is lost to fraud. These numbers are big enough to be of concern for any business.

What is Click Fraud?

Click fraud is the process of manipulating the PPC (Pay-per-click) advertising system with meaningless clicks. These clicks most commonly originate from bots and have various aims. The main reasons these bots engage with ads are to reduce competition among advertisers or to try and generate fraudulent revenue as an ad hosting platform.

What are the most common sources of Click Fraud?

Click fraud most commonly originates from bots (bot farms, botnets, or click bots. There are cases where click fraud originates from people manually clicking on ads, but automation has largely made this redundant.

How can I protect my business against Click Fraud?

You can use ClickGUARD’s industry-leading click fraud detection and prevention software if you need to combat click fraud on your PPC ad campaigns. Additionally, using the power of our free click fraud calculator tool allows you to see how susceptible you are to ad fraud. Combined, these tools provide all the protection and statistics you need to keep your PPC ad campaigns safe.