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Increased ROAS and reduced ad spend by 25% for their clients

About 
Battle Plan Marketing

Battle Plan Marketing is a full-service digital marketing agency based in California, specializing in SEO, web design, and PPC management for home service businesses. Founded by Mark Ambrose, the agency’s mission is to help local companies build sustainable, long-term growth through targeted digital strategy.

Success metrics
25%
of ad spend reduction
30
days to master click fraud protection
The challenge

Unqualified clicks were dragging down results

As they ramped up PPC campaigns for their clients, Battle Plan Marketing ran into a familiar issue: wasted spend. Bots, irrelevant traffic, and non-converting clicks were all inflating costs and hurting performance.

They didn’t just want to block click fraud. They wanted to give each client campaign a smarter, cleaner, more ROI-focused foundation.

The suspects
No items found.
The Solution

Precision with ClickGuard custom rules and IP Blocking

Battle Plan Marketing turned to ClickGuard for its customization power and fast impact. Within the first 30 days, they set up click protection tailored to each campaign, blocking bots, click farms, and irrelevant IPs.

  • Reduce click waste.
  • Eliminate non-converting clicks
  • Achieve an increased ROAS

The flexibility to set rules according to each campaign's data allowed the agency to find the best approach for every client and campaign.

Results

Impact Summary

Increased client trust and retention
10–25% reduction in ad spend across accounts
Higher conversion rates and ROI from Google Ads
Results
  • Up to 25% of ad spend reduction
  • Needed only 30 days to master click fraud protection
What Our Customers Say

Trusted by teams like yours

Ease of setup / Effectiveness

“I hardly have to do anything now. Conversions increased in the first month.”

Dafina G.
Social Media Manager
Ease of setup

"After we started using ClickGuard, it's as if a weight was lifted off our shoulders, especially when we saw the amount of money we were saving daily."

Chlóe R.
SALES ADMINISTRATOR
Effectiveness

"This app helps you target leads that are more promising and will help you improve your profitability."

Ruzica K.
Banking Officer
Effectiveness

"We were losing so much money… After we installed the app, we even started saving money."

Andrew L.
Owner
Explore More Client Wins

Get the clarity your budget deserves.

No hidden fees, no confusing tiers — just pricing that scales with your goals and protects your ad spend every step of the way.