One of the biggest challenges that marketers and advertisers face is related to proving the return on investment on the campaigns they run. Proving marketing ROI is the second biggest global challenge faced by marketers. When running an ad campaign, Return on Ad Spend (ROAS) happens to be a vital metric that you have to calculate to prove the ROI of the campaign.

How many times have you gone into a really cool new store to browse around and felt a little FOMO later over not buying a product that caught your eye? If you were to see that same product again, you’d probably head back to the store and buy it, particularly if it was on sale. Sound familiar? Do you know why that happens so often? It’s because consumers like to be familiar with brands before they buy -- and that’s precisely why Google Ads remarketing is such a popular choice.