More than 2.75 million posts are published every single day on WordPress that only powers 35% of all the websites in the world. The actual number of blog posts could be way over 5 million. Pay Per Click (PPC) blogs are no different. The number of PPC blogs, posts and articles that are published are increasing at an alarming rate, and with no intention of slowing down!

With so many options for how to put Google Ads together, it’s tough to know where to begin. Which Google content network banner sizes will attract the most leads for your target audience? What shape has the most appeal and impact?

Are you on the fence, wavering back and forth between setting up an Enhanced Cost per Click (ECPC) campaign, or putting in the time to manage your own campaigns? There are plenty of pros and cons to both strategies. To make the best decision for your company, you need to understand how your decision will affect your ad budget, time constraints, and results.