We hear the question “how much does it cost to advertise on Adwords?” all the time from our clients here at ClickGuard. The question is understandable too. If you're new to the world of online advertising, it might all seem a bit daunting. You're probably wondering if it's even worth the risk of a failed campaign, or if your company can actually afford it in the first place.

Digital advertising is one of the most common ways of driving traffic to your websites. PPC ads grab attention and make people aware of your product or service. The statistics show that 27% of the targeted audience searches the brand on the ad, while 31% actually clicks on it. The latter is a relatively small number. But wait, even so, you do have traffic.

PPC Fraud is a bane that very few people know enough about. The problem often seems to be in a lack of awareness. Over the past 10 years, PPC Fraud has spiralled out of control and companies all over the world have fallen victim to this atrocity which is the ultimate white glove "stealing".

Anyone who’s been active online has seen ads that pop-up enticing us with free offers, either for a trip or a new phone. While we’ve seen those ads pop up, what we can’t see is that on top of them is an invisible channel that redirects to our bank account without us knowing.

When it comes to a pay per click campaign or marketing one thing we are certain of is it never has a shortage of, it’s things to measure. There also seems to be an abundance of words we use to describe these measures, so you have your CTRs, CPCs, and ROIs.