Let's start with the basics, before getting into the weeds of Click Fraud Prevention, and its "ins" and "outs" let's address the context.

Google AdWords is great tool that has been used by many companies to boost their ROIs, and enhance the web traffic they receive. Unfortunately, AdWords campaigns are also often abused by so-called 'click frauds'. Click frauding is the practice of artificially inflating the number of hits an advertisement receives to make a specific publisher of the advert look more successful, or to undermine a business competitor by forcing them to pay out for fraudulent clicks that will never equate to sales.

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