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If you are running Google Ads, understanding attribution models will help you prove ROI for your campaigns. An attribution model for Google Ads can provide you with a competitive edge since a lot of PPC advertisers and businesses don’t use it because it looks complicated (we promise, it isn’t that bad -- and the benefits definitely outweigh the disadvantages).

Setting up a Google Ads budget takes a little bit of effort but you can’t argue with the results. It’s as simple as that. Thankfully, There are some strategies that you may employ and a few rules that can help you for setting up a Google Ads budget that will be a good fit for your business.

It’s official… Google Ads Google Ads Broad Match is being retired. It’s been a slow phase-out that has been in place for about 2-3 years now. So, how is this going to affect you as a small business owner?

2020 was a turbulent year that upended all the rules we’ve grown accustomed to.

Google Ads bidding strategies can be a bit of a mystery sometimes, but knowing which one suits your business, goals, and market is absolutely critical when it comes to the success of your ad campaigns. The good news is that you can find answers to pretty much any question you might have -- including whether or not you should target CPA in Google Ads.