Resource Center

Google Ads (previously known as Google AdWords) can definitely bring quite a lot of benefits to your business (and even more so if you activate in some niches where PPC is more profitable). However, you have to do this the right way -- which means you should definitely avoid common Google Ads mistakes. What are some of the most widespread Google AdWords examples from 2020 not to follow in 2021?

Everybody loves a bit of controversy (😈), but when it comes to controversial ads, the opinions are split. On the one hand, we have those who say “all publicity is good publicity”, but on the other hand, there’s an entire school of thought that advises against the shock factors and errs on the side of caution.

As a PPC marketer, you want to be the best, right? That means you have to mine as much new information as you can about what’s happening in the world of PPC - so it’s only natural that you’re looking for the best PPC blogs in 2021.

Invalid traffic in AdSense can drain your budget, that’s for sure. But how to check invalid traffic in AdSense (so that you stop it before it causes too much damage)?

They’re all the marketing rage these days and you hear about them day-in, day-out.

Bots are obedient little “beings”. When you give them a job to do and instruct them on exactly how to do it, they're off to the races to get the job done. Bots can easily imitate or replace the behavior of a human being. Whether they’re good bots or bad bots, they’re kind of like wizards when it comes to doing repetitive tasks.