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Calling all ancients who lived back in days where marketing podcasts were not a thing! 💭

Anyone who’s been active online has seen ads that pop-up enticing us with free offers, either for a trip or a new phone. While we’ve seen those ads pop up, what we can’t see is that on top of them is an invisible channel that redirects to our bank account without us knowing.

Businesses want customers to see their ads. Visibility fuels their sales and keeps their business growing. However, more important than letting everyone see your ads is having the right people see your ads. PPC advertising has revolutionized that by putting targeted ads alongside specific search and negative keywords

There’s no way around it - with conducting business online comes the risk of being exploited by digital fraudsters, especially in the PPC world. And oh, my are there a lot of types of PPC fraud flourishing out there, in cyberspace!

Businesses need to show up wherever their audience is. While Google and Facebook may talk like they own the internet, that’s far from the reality. Which is why you should turn your attention to some of the further corners of the internet.

It is no secret that Google Ad Campaign Examples are all over the internet. Undeniably, Google has a massive influence in the marketing world, and numbers show it: no less than 3.5 billion Google searches are done every day. If you look at this simple bit of data, you understand quite clearly that Google Ad Campaigns are an effective way to drive customers to your site, product, or service.