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Like most fine (and complex and sometimes headache-inducing) things in life, ambiguous commercials start in Ancient Greece.

Shocking! Outrageous! Funny! What in the world is that on that billboard?

With so many options for how to put Google Ads together, it’s tough to know where to begin. Which Google content network banner sizes will attract the most leads for your target audience? What shape has the most appeal and impact?

Google Ads is a popular PPC advertising platform that allows you to create ads, bid on specific keywords, and set up a budget for every click that you get. When users search for one of your targeted keywords, your ad will appear at the top of the search results if your bid is higher than other advertiser's bids. All this bidding business happens in real-time, but how much are Google Ads really?

Any time you search for something on Google, the first thing you’ll see is a list of paid ads. So, clearly, people use Google Ads quite a lot (given there’s an ad for pretty much anything). Yet, is Google Ads worth it from a business perspective? Does it really bring in the cha-ching, or is it a waste of money and time on your end?

Traffic generation is one of the biggest marketing challenges of all time. The more traffic your website gets, the better off your company is. Of course, businesses use different traffic generation techniques including (but not limited to) paid traffic. The top 5 enterprises spend $77.3 million per month on Google Ads alone. It is a business’s worst nightmare when it realizes that it receives bot traffic.