If you are a digital marketer who isn’t targeting Bing advertising, it would be wise to consider revamping your strategy to include a Bing campaign strategy. While Google may be the dominating search engine giant, Microsoft Bing is a growing platform that now clocks in second behind Google for all laptop and desktop searches.

Google Ads (previously known as Google AdWords) can definitely bring quite a lot of benefits to your business (and even more so if you activate in some niches where PPC is more profitable). However, you have to do this the right way -- which means you should definitely avoid common Google Ads mistakes. What are some of the most widespread Google AdWords examples from 2020 not to follow in 2021?