What digital advertising has to offer is very tempting for marketers. Pay-per-click ads are the most promising ones. The concept of PPC ads is very simple: you publish an ad on, let’s say, Facebook and pay in accordance with the number of clicks. If you are wondering how much PPC ads cost then you are in the right place.

Defrauding isn’t solely reserved for clicks. Streaming farms are the new fraudsters in town, using bots, or “fake listeners,” to steal advertiser money and rack up massive fraudulent payouts from illegitimate plays on streaming platforms like Spotify.

Businesses need to show up wherever their audience is. While Google and Facebook may talk like they own the internet, that’s far from the reality. Which is why you should turn your attention to some of the further corners of the internet.

Like most fine (and complex and sometimes headache-inducing) things in life, ambiguous commercials start in Ancient Greece.